PSYU2234 Week 8 Notes, Social Perception

Key Terms
PersonalityStable intrinsic traits that influence behaviour
Social SelfHow individuals perceive themselves and their roles in different social interactions
Self-ConceptWhat we know about ourselves
Self-EsteemOur emotional evaluation of our worth
The spotlight effectOverestimating how much others notice our appearance or behaviour
Illusion of transparencyThe belief that everyone can easily read our hidden emotions

The Social Self

What is the social self?

  • Made up of 2 parts: self concept and self esteem
  • Adapts according to context & shifting roles
  • Self perception is highly flexible

Context & the Social Self

At home:

  • Responsibilities
  • Family expectations
  • Caretaking & reliability

With friends:

  • Humour
  • More relaxed
  • Entertainer
  • Confidant

At work:

  • Professional
  • Responsibility
  • Attention to detail

In sports:

  • Assetive
  • Competitive
  • Teamwork
  • Determination

How does group membership influence social identity?

Social comparison:

  • We evaluate ourselves in comparison to others
  • Downward comparisons boost self esteem
  • Upward comparisons lower self esteem

Social identity:

  • The groups we belong to shape our identity
  • We favour people in our own group
  • We reduce diversity in people outside our own group

Self-stereotyping:

  • We adopt behaviours form groups we strongly associate with

The Social Mirror

What is the Spotlight effect?

  • Our tendency to overestimate how much other people are noticing us

Research on the spotlight effect

  • Researchers got people to wear t-shirts they liked and disliked and walk into a room with people
  • People consistently over-estimated how many people noticed their shirt
  • In reality, people are less focused on us than we imagine

What is a Self-Schema
  • Mental structures we use to organise the information we have about ourselves
  • Shaped by experiences & social interactions

General beliefs:

  • Broad ideas we hold about ourselves
  • Formed from experiences & feedback
  • Influences our self-esteem and responses

Specific Situations:

  • Memories of specific events that reinforce general beliefs about self
  • Helps guide behaviour in similar situations

Guiding Behaviour:

  • Self schemas guide our behaviour
  • It filters what behaviours match your self image

Self-reference effect:

  • We remember information better when it relates to ourselves
  • Self-schemas are deeply woben into memory and learning

Origins of the self

Family & Socialisation:

  • Early caregivers have a large influence on our self-concept
  • Certain values and activities can be internalised

Reflected Self-Appraisal & the Looking Glass Self:

  • We form our self image by imagining how others see us
  • Other people act as mirrors for our perceived qualities
  • Important in adolescence

Context & Culture:

  • Our sense of self can shift according to context
  • Individualist vs collectivist cultures shift identity
    • Independent vs Interdependent self

Self Knowledge & Self Esteem

Key Terms:

Self-knowledge The information we have about ourselves built from experiences & reflections
Self-EsteemOur emotional evaluation of ourselves and our self worth
Self-enhancement Our tendency to see ourselves in an overly positive light, due to self-serving biases

Errors in Self-Explanation & Prediction

Explaining Our Own Behaviour
  • We often misunderstand the reasons behind our actions
  • People’s reported life satisfaction can be influenced by weather
  • A study showed men confused excitement from crossing a scary bridge with attraction
Predicting Our Own Behaviour
  • People are bad at predicting how they will behave in morally challenging situations
  • Milgram’s Obedience studies show people underestimate their ability to be peer pressured
  • Family & friends are better at predicting our traits/ behaviours
Predicting Our Feelings/ Impact Bias
  • We overestimate the intensity & duration of our interactions
    • People think winning the lottery will make them happy for the rest of their life
  • Emotional wellbeing returns to baseline faster than we expect
  • Impact bias can influence our long term decision making

The Dunning-Kruger Effect: Ignorance & Overconfidence

What is the Dunning-Kruger effect?

“Ignorance more frequently begets confidence than does knowledge”

– Darwin, 1871

  • The tendency for individuals to overestimate their competence in areas you are bad at
  • Kruger & Dunning (1999) found that people who performed badly when judging quality of jokes thought they did much better
  • Lacking skill = lacking ability to recognise you lack the skill. lmao baha
Real Life Examples:
  • People think they are good drivers when they kinda suck
  • People claim to be ethical when they are not
Why does it happen?
  • The skills we need to do well are the same we need to accurately self-assess
  • Double blind spot: we don’t know what we don’t know

Self Esteem in Depth

Sources of Self- Esteem
  • Comparisons to others/ social media
  • Achievements
  • Feedback from others
  • Measured commonly with Rosenberg’s Self-Esteem scale (1965)
Social Comparison
  • Upward comparison = motivates but lower self esteem
  • Downward comparison = makes us feel better about ourselves
Sociometer
  • Leary’s sociometer hypothesis
  • Self-esteem is an internal measurement of social acceptance & rejection
  • Low self-esteem = social relationships need to be strengthened
  • High self esteem = we feel attractive and competent which increases social inclusion
  • Based on the idea the group acceptance has been important for survival in evolution

The Double-Edged Sword of Self-Enhancement

Self-enhancement biases
  • Taking credit for success and blaming others for failures
  • People believe they are better at driving, ethics, intelligence when they aren’t
  • Boosts confidence but distorts reality
Benefits of self-enhancement
  • Moderate levels linked to better psychological adjustment & resilience
  • People who think positively about themselves cope better with stress
The dark-side of self esteem

Heatherton & Vohs (2000)

  • Looked at how people with high vs low self esteem were seen by others after an ego threat
  • People with high self esteem became more defensive
  • People with low self esteem become more affiliative and engaged in relationship-repair behaviours

Affirmations & Self-Esteem

Wood et al. (2009)

  • Evaluated the impact of positive self-statements on mood & self-esteem
  • People who already had high self esteem experienced a small improvements in mood
  • People who had low self esteem reported worse mood
  • Showed that positive affirmations are not universally beneficial

Forming Impressions

Key Terms
First ImpressionThe initial, fast and limited judgements we make about people.
Thin SlicesVery short samples of behaviour that form strong impressions

Speed of First Impressions

Speed Dating Studies:

(Asendorpf, Penke, and Back, 2011)

  • People form impressions about potential partners within a few minutes
  • First impressions rarely predict long-term relationship success

Thin Slices of Behaviour:

Ambady & Rosenthal (1993)

  • Observers could watch a 10 sec silent video of a teacher and make judgements about confidence and likability
  • Quick ratings were similar to those who had the teacher for a whole semester

Snap Judgements of Leadership:

Antonakis & Dalgas (2009)

  • Showed children pictures of political candidates & asked who would make a better leader
  • Kids’ choices matched election outcomes 71% of the time
  • Showed that first impressions based on appearance alone has a strong influence on important decision making

Are first impressions accurate?

Consensus vs accuracy:

  • Consensus = people agree on a judgement
  • Accuracy = how true those judgments are
  • Consensus & accuracy can exist without each other

Surprising findings:

  • Rapid judgements can be surprisingly accurate
  • Studies have shown correlations between CEO’s faces and company profits

Limits & biases:

  • Gut feelings can be sensible
  • First impressions are vulnerable to biases & stereotypes
  • May not reflect reality

Implicit Personality Theories

What are implicit personality theories?
  • Mental shortcuts we use to fill in missing information in our perception of people

Examples of Implicit Personality Theories

Baby-faced Features

  • Large eyes & round cheeks
  • Judged as more naive & submissive
  • Can receive more lenient treatment in court
  • May be seen as less competent
  • Caused by our evolutionary response to baby-like features

Appearing Gullible

  • Jaeger et al. (2022) constructed composite prototypes of gullible and non-gullible faces.
  • Gullible looking faces have more baby-like features
  • Relies on appearance instead of actual behaviour

Asch’s Trait Order

  • Some traits have a larger effect on our overall impression of a person
Central Traits: Warm vs Cold
  • Participants given a list of adjectives to describe a hypothetical persons
  • Warm vs cold had a large impact on how people rated all other qualities
  • Warm = person seen as generous and happy
  • Cold = person seen negatively even if all other traits where the same
Peripheral Traits: Polite vs Blunt
  • Barely changed the overall impression of the person
  • Not all traits have the same weight when we form impressions of people
Primacy Effect
  • Presentation order of traits is important
  • Traits presented first influence how we interpret later traits
  • Starting with positive traits set a more positive impression even if negative traits were later added

Biases, Schemas, Stereotypes

Key Terms

SchemaA mental framework of expectations that help us interpret new information
StereotypeA widely held belied that people in a group share traits
In-group favouritism The tendency to favour people in our own group than those in the outside group

Negative Information & Physical Appearance

Bad is stronger than Good
  • Negative information has a stronger impact on our impressions than positive information
  • Bad news sticks with us longer
Physical Attractiveness Bias
  • Attractive people judged more positively even without evidence
  • Bias can affect legal decisions
  • We associate good looks with positive qualities
Why do these biases exist?
  • Evolutionarily they increased survival and reproductive success
  • Paying attention to negative information helped them avoid risks
  • Physical attractiveness was cue for health & fertility

Schemas: Making Sense of People

How schemas shape perception?
  • Guide what we notice, remember & interpret about others
  • Helps us make sense of complex information fast
  • Risk of bias & incomplete information
Stereotypes: Group Schemas in Action
  • Schemas about groups of people based on limited information
  • Can be positive & negative
Inaccuracy
  • People retell stories & change details to fit stereotypes

In- Group Favouritism & Intergroup Conflict

In-group favouritism
  • People favour those in their own group
  • We exaggerate the differences in outsiders
  • People give more resources to those in our own group
  • Jane Elliott’s Blue Eyes-Brown Eyes study
    • Children divided by eye colour
    • One eye colour given higher status
    • Children quickly showed in group favouritism & out group bias
Out-group homogeneity & bias
  • Social Identity Theory  (Tajfel & Turner, 1979) 
  • We see people in other groups as more similar than reality
  • We homogenise people in other groups
  • Leads to overgeneralisation & prejudice
  • Reinforces stereotypes
The Robbers Cave Experiment
  • Sherif and colleagues’ Robbers Cave study (1966)
  • Boys placed in separate groups, not knowing about the other group
  • Groups developed strong group identities
  • Once they were aware of each other, they became very hostile
  • Tension only decreased when they needed to cooperate on goals to succeed together
  • Competition –> increased intergroup bias
  • Cooperation –> reduces hostility

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