PSYU2234 Week 1 Notes, Research Methods in Social & Personality Psychology

Key Terms

TermDefinition
Social PsychologyThe scientific study of the feelings, thoughts & behaviours of individuals in social situations
Personality PsychologyThe study of consistent patterns in how people think, feel, and act across situations. What traits make us unique and stay stable over time?
Individual Differences Traits, behaviours & characteristics distinguishing one person from another
The Power of the Situation The idea the social contexts & environments can strongly influence people’s actions, even to the point of overriding personal traits/ intentions
ReplicationUsing the same method to repeat a study to see if the original results can be reproduced
Replication CrisisMany studies cannot be replicated, calling into question the reliability of published studies
Type 1 error (false positive)Incorrectly concluding that an effect exists when it doesn’t
Type 2 error (false negative)Failing to detect a real effect that exists
PreregistrationPublicly recording a study’s hypotheses & methods before data collection for transparency
Research transparency Openly sharing data, materials and methods so other people can replicate your research

Social vs Personality Psychology

Social psychology

Scientific study of how people’s thoughts, feelings & behaviours are shaped by the presence, actions & expectations of others

Areas of study:

  • Decision making
  • conformity
  • Group dynamics
  • Social perception
Personality Psychology

Scientific study of individual differences (traits, motivations, behavioural patterns).

Wants to understand why people’s actions stay consistent across different situations

Areas of study:

  • Extroversion
  • Conscientiousness
  • Emotional stability
Differences

Social = emphasises influence of external situations

Personality = emphasises internal traits

Similarities
  • Both study how people think & feel
  • Most journals draw from both perspectives
  • Research regularly integrates both to capture the complexity of human behaviour

Common Sense Vs Science

What is common sense?
  • Built on personal experience, cultural beliefs, intuition for explanations
  • Highly subject to bias
  • Pushes stereotypes
  • Hindsight bias = we believe we knew the outcome of an event all along after it’s been revealed to us
  • Theories are non-falsifiable
What is scientific enquiry?
  • Uses systematic observation, experimentation, critical analysis to test ideas and form explanations
  • Psychologists design studies
  • Variables are isolated
  • Tests are verified through replication
  • Theories can be tested & challenged (falsifiable)

Scientific self correcting process:

theory –> hypothesis –> observation –> create/ modify theory

Why is research important in psychology?

Research helps us to:

  • Avoid bias & error
  • Build reliable knowledge
  • Develop professional skills
  • Become more discerning in consuming scientific info

Replication Crisis & Critical Thinking

What is replication?

Repeating a study using the same procedures to see if you can get the original results.

Repetition increases confidence that the result isn’t due to random variation/ error.

It’s an important self-correcting feature of science. This protects the quality of findings and published results.

Why do replications fail?
ReasonExplanation
Methodological differencesSmall changes in procedures, samples, materials leading to different results
Statistical FlukesOriginal findings were actually due to chance. Type 1 errors.
Researcher MisconductThe original study was conducted using unethical methods and can’t be recreated
Publication BiasJournals preferring to publish to exciting results, leading to an overrepresentation of unreliable studies.

Consequences & Responses to Replication Crisis

  • Declining trust in science
  • Waste of resources & slowed progress
  • Improved Research Practices

Critically Analysing Research

StepDescription
Identifying BiasesBe on the lookout for bias and be aware of your own
Assessing Methodological RigorExamine the study design, sample size, procedures. Are they appropriate for the research question?
Interpreting ResultsSee if the conclusions drawn from the experiment are actually supported by the data.
Generalising FindingsCan the study’s results be applied to other contexts and populations? How representative was the sample used?

The Psychological Research Process

Where do research questions come from?
Theory- DrivenQuestions come from established theories
Curiosity – DrivenSeeking to uncover surprising/ counterintuitive findings out of simple curiosity
Technique – DrivenAiming to refine methods/ tools.
Steps of the research process
  1. Formulate research question
  2. Generate hypotheses
  3. Operationalise variables
  4. Design the study
  5. Collect data
  6. Analyse data
  7. Draw conclusions
  8. Review process
Methods of data collection
Quantitative methodsStructured techniques to produce numerical data which is analysed statistically.
e.g surveys, physiological measurements
Qualitative methodsTechniques to capture detailed, context-rich information about experiences & perspectives.
eg. interviews, focus groups
Mixed methodsA combination of quantitative & qualitative techniques
eg. Surveys followed up b =y interviews

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