Covers: Research ethics, sampling and representativeness, probability vs non-probability sampling, operationalising constructs, psychometrics and measurement error, reliability types, validity types, variable measurement levels, descriptive summaries for categorical and numerical data, central limit theorem
What are ethics in Psychology?
Psychology distinguishes between research ethics and professional ethics
Research ethics focus on how participants are treated and how studies are conducted
All human and animal research must receive ethics approval before data collection
Ethics committees evaluate whether research risks are justified by potential benefits
Ethical oversight exists due to historical abuse in psychological and medical research
Ethical Foundations of Research
Ethical guidelines emerged in response to serious historical violations
International frameworks established minimum ethical standards
Modern research follows a risk–benefit model
Research should benefit participants, society, or knowledge without causing undue harm
Core Ethical Principles in Research
Principle
Meaning
Research merit and integrity
Research must be worthwhile and conducted honestly
Justice
Benefits and burdens of research should be fairly distributed
Beneficence
Benefits must outweigh risks
What Is Informed Consent?
Participants must voluntarily agree to participate
Consent requires understanding procedures, risks, and rights
Full disclosure of hypotheses is not always required
Limited disclosure may be justified to reduce bias
Deception may be used only when necessary and ethically approved
Participants must be debriefed and re-consent after deception
Consent may be waived only in exceptional circumstances
Ethical Responsibilities of Researchers
Report research truthfully and accurately
Use rigorous and transparent methods
Disclose conflicts of interest
Treat participants and collaborators with respect
Protect vulnerable groups
Respect cultural and Indigenous communities
Be accountable for research conduct and outcomes
Promote ethical research culture
Ethical Responsibilities of Participants
Read consent forms carefully
Weigh risks and benefits before agreeing
Participate honestly
Ask questions or raise concerns if needed
Follow agreed responsibilities
Request study results if interested
Sampling in Psychological Research
Research questions always refer to populations
Data are collected from samples
Samples should represent the population
Biased samples lead to biased conclusions
External validity depends on sampling quality
Representative samples do not need to be large
Types of Sampling
Probability Sampling
Method
Description
Simple random
Every individual has equal chance
Stratified random
Population divided into strata, then sampled
Cluster
Groups selected first, then individuals
Non-Probability Sampling
Method
Description
Convenience
Easily available participants
Snowball
Participants recruit others
Sample Size
Sample size affects statistical power
Very small samples limit detection of effects
Very large samples may detect trivial effects
Typical psychology samples vary widely in size
Sample choice has major implications for knowledge claims
Psychological Measurement
Psychological constructs must be operationalised into variables
Operationalisation determines what is actually measured
Many constructs can be measured in multiple ways
Measurement quality determines research value
Psychometrics studies how psychological constructs are measured
Measuring Psychological Constructs
Concrete variables are easier to measure
Psychological constructs are abstract and indirect
Self-report scales are commonly used
Multiple items are used to capture complex constructs
Composite scores combine multiple items
Reverse coding is required when item direction differs
Measurement Decisions
Define the construct clearly before measuring
Use existing validated scales when possible
New measures require extensive validation
Measurement error is unavoidable
Error reflects imprecision, not researcher mistakes
Reliability of Measurement
Reliability refers to consistency of measurement
Type
Meaning
Test–retest
Stability over time
Internal consistency
Agreement across items
Inter-rater
Agreement across observers
Validity of Measurement
Validity refers to whether a measure captures the intended construct
Type
Meaning
Face validity
Appears to measure the construct
Content validity
Covers all aspects of the construct
Criterion validity
Relates to relevant outcomes
Discriminant validity
Does not relate to unrelated constructs
Measurement Levels
Researchers choose how variables are measured
Many psychological constructs are continuous by nature
Numeric measurement is usually preferable
Advantage of Numeric Measurement
More information
Greater flexibility
Higher statistical power
Variable Types
Type
Examples
Nominal
Gender, category membership
Ordinal
Education level, rankings
Interval
Temperature, pain scales
Ratio
Height, weight, counts
Summarising One Variable
Categorical Variables
Frequency tables
Percentages
Bar charts
Pie charts (less precise)
Numerical Variables
Mean or median (centre)
SD or IQR (spread)
Histograms
Boxplots
Boxplots
Display median, quartiles, range, and outliers
Useful for identifying skew and unusual values
Particularly useful for comparing groups
Relationships Between Variables
Most studies examine relationships between variables
One variable is usually the outcome (DV)
One variable is used as a predictor (IV)
Summarising Two Variables
Two Categorical Variables
Contingency tables
Row, column, or cell percentages
Clustered bar charts
Two Numerical Variables
Scatterplots
Direction, strength, and form of relationship
Pearson correlation summarises linear relationships
One Categorical and One Numerical Variable
Group means and medians
Group variability statistics
Comparative boxplots
What Is Central Limit Theorem?
Samples are drawn from populations
Each sample produces a statistic (e.g. mean)
The distribution of these statistics is the sampling distribution
Regardless of population shape:
The sampling distribution of the mean is approximately normal
This holds when sample size is sufficiently large
Importance of the Central Limit Theorem
Many statistical tests rely on means
Normality assumptions apply to sampling distributions, not raw data
CLT allows inference even when data are not normally distributed
Enables probability-based conclusions about populations
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